Abstract
The development of new energy automobiles has become the consensus of all countries in the world. With China’s oil dependence on foreign countries gradually entering the warning line, the oil consumption of the automobile industry has reached more than 1/3 of the total consumption. So, developing new energy automobiles is an important measure to alleviate the national oil shortage and reduce the dependence on foreign oil. Using the multi-attribute attitude model of consumer behavior, this paper compares the new energy automobiles with the traditional vehicles, and constructs a comprehensive evaluation model of consumers’ attitude towards automobile consumption. The research shows that: in cities with high economic development level, consumers’ preference for vehicle license plate will promote their choice to buy new energy automobiles; and in cities with general economic development, consumers’ preference for new energy automobiles is mainly because of a lower price. Based on this, we then put forward some countermeasures and suggestions, such as innovating the marketing mode of new energy automobile development, improving the core technology of new energy automobile and government investment.
Highlights
Advantages DisadvantagesIt is a kind of vehicle which uses a singleThe energy stored in battery as the power the unit weight of Blade Electric Vehicles (BEV) source of energy storage
The development of new energy automobiles has become the consensus of all countries in the world
The development of new energy automobile industry requires a lot of basic investment, such as vehicle maintenance network, battery research and charging network
Summary
China is stepping into the new normal of economy. As a big country of automobile industry, with the gradual slowdown of automobile production. In the critical period of China’s economic transformation, how to break through the development barriers of market promotion and realize “Innovation driven development strategy” has become a major problem for the development of new energy automobiles. With the further development of society, the new energy automobile industry has gradually attracted the attention of researchers, and more and more related research results appear. Consumers are the main body of the market, and their attitudes and tendencies affect the development direction and the trend of the new energy automobile market. From the perspective of consumers, it is of great significance for the future development of new energy automobiles to explore the factors that affect consumers’ purchasing decisions
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