Analysis on the Consumer Decision Time of Online Shopping

Abstract

In prior literature of consumer decision time has received scholars’ attention. Many researches have examined the elements which can affect the time of consumer decision.With the rate growing in online shopping, how long a consumer will pay for the goods has been concerned by companies.Factors impact on the consumer decision time has attracted scholars’ attention. For these reasons, clearing factors which influence the decision time is very necessary.Consumers engaged in a choice process can focus on information they bring with them from prior search or experience, or information variable in the choice situation itself. One seemingly obvious hypothesis might be that the relative degree of usage of “prior” information would increase directly with the level of prior knowledge and experience. Use of prior knowledge might also vary over the phase of the choice process. Prior information could be very useful in narrowing the scope of the choice task early in the process by allowing the consumer to decide quickly.