Abstract
This study examines how DTDC, a leading logistics and courier company, has utilized web tracking tools to implement digital transformation strategies. The paper explores the integration of management strategies with cutting-edge digital tools to enhance operational efficiency, customer satisfaction, and decision-making. By analysing the role of web tracking systems, this paper sheds light on their impact on organizational agility, data-driven culture, and market competitiveness. The evaluation of digital transformers with web tracking practices are crucial due to the city's role as a major commercial hub in India, characterized by high volume shipping demands and complex logistics networks. Web tracking strategies in this region are imperative for maintaining timely delivery schedules, optimizing inventory turnover, and minimizing operational costs. This study delves into the various aspects of chi square tools examining how strategies such as layout optimization, technological integration, workforce management, and supply chain coordination contribute to enhancing organizational efficiency. Keywords: Digital Transformation, Web Tracking Tools, Management Strategies, DTDC Logistics, Operational Efficiency, Customer Experience, Data Analytics.
Published Version
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