Abstract
With the development of social economy and the wide application of information technology, online e-commerce and physical retailers have certain limitations in the distribution process, and retail mode faces huge challenges and opportunities under the concept of diversified consumption. The new retail model of "online+offline+logistics", which is based on the Internet, the Internet of Things, intelligent logistics and artificial intelligence advanced technologies, emerged at the historic moment to promote the reform of people's shopping methods, which improve shopping experience. The diversification of shopping forms and channels will certainly force fresh e-commerce enterprises to upgrade their comprehensive cold chain logistics service capabilities to a higher level. Taking the cold chain logistics development direction of fresh food e-commerce under the new retail model as the subject, explore the collaborative development direction of fresh food e-commerce and cold chain logistics, and solve the urgent needs of new retail fresh food e-commerce enterprises.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
