Analysis on Business model of Chinese Retail Industry in the post-pandemic era: case study of Walmart and Freshippo

Abstract

With the evolvement of COVID-19, the world finally comes to the post-pandemic era. Under this background, the development of retail industry is a hot topic and draws the public attention. The declining traditional retail and ascending new retail gradually becomes a trend. As typical traditional and new retail brands, Walmart and Freshippo are chosen as the object of study. The thesis mainly uses Porter's five forces model to make a detailed analysis of Walmart and Freshippo’s competitiveness. Meanwhile, aiming at exploring the Chinese retail industry more deeply, the business model of these two enterprises is compared from five aspects. From the research results, both Walmart and Freshippo have high competitiveness and their own weaknesses. For retailers, the key to success is to adapt to the new changes in the post-pandemic era and continually improve themselves. This paper will not only fill a gap in the relatively few research on the business model analysis of Chinese retail industry, but will provide reference and lessons for the future of Chinese retail industry.