Analysis of Wine Enterprises Competitiveness Using the Comprehensive Assessment Method of Financial Indicators

Abstract

The article considers the possibilities of assessing the competitiveness of enterprises of Territorial Administrative Unit (ATU) Gagauzia in the wine industry. The comprehensive assessment method was used for the competitiveness analysis of the financial indicators, which allows carrying out a comparative analysis of the financial condition, and as a result, of the competitiveness among specific selected enterprises. The proposed method is based on the rating assessment and includes: selection of the main financial indicators based on which the assessment will be carried out; calculation of indicators for the enterprises under study; compilation of a matrix of standardized indicators; assignment of rating indicators to each enterprise. The application of the proposed competitiveness analysis method allows not only to assess the financial condition and competitiveness of each enterprise from the selected sector, but also to identify the leader among them in the studied market segment, as well as to determine the position of each enterprise from the sample compared to the reference one.