Abstract
The purpose of this study is to estimate and analyze the willingness to pay (willingness to pay) and fax tor the factors that affect the willingness to pay at Vocational High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 100 respondents, the sampling technique was done by purposive sampling and proportional sampling. The results of this study indicate that the average willingness to pay (WTP) of households in Vocational High Schools in Semarang is Rp. 167.950,00. Factors that have a significant influence on WTP values are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources
Highlights
The main purpose of economic development is to create growth and increase human resources
The Contingent Valuation Method approach in this study was used to analyze the level of willingness to pay households in Vocational High Schools in Semarang
The average values of willingness to pay of respondent Semarang by the ratio of the total value of willingness to pay that respondents with the total number of respondents who are willing to pay so the average value of willingness to pay is obtained :
Summary
The main purpose of economic development is to create growth and increase human resources. The main function of vocational education is to equip students with the competence to obtain work according to their fields of expertise, while the second function of vocational education is to be able to contribute to self-adjustment and change towards the achievement of national development goals (Nurtanto, 2015). Various efforts have been made tincrease public interest in sending their children to vocational school but it is not as expected because the absorption rate of vocational school graduates in the workforce is not yet high. The ratio of Vocational High Schools (SMK) and Senior High Schools (SMU) that was 30:70 changed to 70:30 is a challenge for educational developers (Nurtanto & Ramdani, 2016). Every year the increase in the number of these SMKs increases This happens as a result of the opening of expertise competencies or the establishment of new Vocational Schools to meet the planned ratio.
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