Analysis of users’ perceptions of data privacy on social media networks in Nigeria

Abstract

This present study aims to classify users' perceptions of data privacy on social media and provide feedback to users on making informed choices. The emergence of social media networks (SMNs) has revolutionized the way people interact and share information online. SMNs have enabled users to connect with friends, family, and colleagues, making communication more efficient and faster. Several studies have highlighted the data privacy challenges without providing a framework for the development of a system for classifying users’ perceptions of these data privacy challenges on SMNs. Furthermore, there is limited evidence-based research that examines the level of awareness about these hidden data privacy issues based on perceived threats by users. However, the widespread adoption of social media technologies has also raised concerns about privacy and security. The study explores and adopts a mixed-methods approach, integrating quantitative surveys and qualitative interviews. The survey collects data using Likert scale questions to measure participants' privacy concerns and awareness of data privacy settings. A total of 468 responses were obtained, representing diverse demographics. The findings indicate that the majority of respondents were males aged 18-25 years, with a high school education. Additionally, participants spent an average of 2-4 hours daily on social media. The study highlights the need for users to read privacy policies before registering information on websites. The results of this research contribute to a better understanding of users' perceptions of data privacy on SMNs, facilitating informed decision-making regarding social media usage.