Analysis of User Experience Quality on Responsive Web Design from its Informative Perspective

Abstract

This study aims to assess the user experience quality of responsive web design on mobile devices. Data were collected from 156 students at Universitas Indonesia, who were asked to evaluate user experience of web design on one of the following scenarios: responsive web design in both desktop and mobile device environment and nonresponsive web design in mobile device environment. The user experience quality was measured by looking at the number of clicks and scrolls as well as information quality that has been experienced by user. The results of the ANOVA test proved that responsive web design was able to maintain the user experience quality of website on home functionality, content readability, and enjoyment using website but not on the information architecture. In addition, responsive web design was also proven to reduce the amount of scrolling when reading content. However, responsive web design required more scroll and click than nonresponsive one when exploring its information architecture.