A Systematic Review of Adaptive and Responsive Design Approaches for World Wide Web

Abstract

World Wide Web (WWW) in today’s age is used on different devices. These devices communicate with each other thus creating a design problem of layouts and data mismatch. Consequently, there is a strong need of visualizing and envisioning web data with proper customization suiting different types of users. The purpose of this Systematic Literature Review (SLR) is to investigate the two widely used web based designs i.e. Adaptive Web Design (AWD) and Responsive Web Design (RWD). Particularly, a systematic literature review has been used to identify 58 research works, published during 2009–2017. Consequently, we identify 23 research works regarding AWD, 14 research works related to RWD and 21 research works pertaining to both AWD and RWD. Moreover, 4 significant tools and 13 leading techniques have been identified in the context of AWD and RWD implementation. Finally, significant aspects of two web development approaches (AWD and RWD) are also compared with the traditional web design. It has been concluded that the traditional web design is not sufficient to fulfill the needs of ever-growing web users all around the globe. Therefore, the combination of both AWD and RWD is essential to meet the technological advancements in WWW.