Abstract
Social media and digital technology have had significant contributions and impacts on the hospitality and accommodation businesses. Online traveller reviews have been rich sources of information for the traveller’s decision-making process in social media websites. TripAdvisor, a popular travel review site and social media platform, is mainly developed as a free business consultation service to help the travellers to make right decisions in their trips. The aim of this research is to use the multi-criteria ratings provided by the travellers in social media networking sites for developing a new recommender system for hotel recommendations in e-tourism platforms. We extend the crisp-based multi-criteria algorithms to fuzzy-based multi-criteria algorithms for finding the similarities between the travellers based on their provided ratings. To develop the recommendation method, we use clustering and prediction machine learning techniques. We evaluate the recommendation system on TripAdvisor data. Our experiments confirm that the use of clustering and prediction machine learning with the aid of fuzzy-based recommendation algorithms can significantly improve the quality of recommendations in tourism domain.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
