Abstract
Based on 16979 tourist reviews of six scenic spots in Guangzhou by ctrip.com, using the triple process of open coding, spindle coding and selective coding based on grounded theory, it is found that the tourist image of Guangzhou is mainly composed of cognitive image, emotional image and conative image; the tourists are satisfied with a high degree of willingness to revisit and recommend to their relatives and friends; the tourists are emotional towards Guangzhou tourism High evaluation and strong willingness of tourists to travel.
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