Abstract
The Covid-19 pandemic is a very dangerous epidemic that affects the order of human lives around the world. The existence of the Covid-19 pandemic has made everyone without exception have to be able to adapt to the new life order or new normal era in accordance with health protocols. In this new normal era, many people have begun to take short, cost-effective trips and tend to seek pleasure and health simultaneously to reduce boredom and stress when forced to stay at home during lockdowns. One of the tourism trends that is coming back is Wellness Tourism. The current trend of Wellness Tourism is one of the options for restoring the passion of tourism in Bali Province which will encourage public interest in travelling. Tirta Empul is one of the tourist attractions that have the potential to support wellness tourism as a Wellness Tourist Attraction. This research was conducted in Tirta Empul which aims to analyze development strategies related to the wellness tourist attraction. This study uses data processing analysis carried out by SWOT through an analysis process of internal factors (IFAS) and external factors (EFAS). The results showed that the Grand Strategy obtained in this study is the S (Strength) - O (Opportunity) Strategy, so that there are opportunities to develop Tirta Empul as a Wellness Tourist Attraction in a New Normal Era.
Highlights
By the end of December 2019, the world was faced with a virus outbreak known as Covid-19
"Wellness Tourism has been developed in Indonesia in 2012 and he assesses that this new life order is the right moment to re-develop the potency of Wellness Tourism in Indonesia." (Ministry of Tourism and Creative Economy, 2020)
The condition of Tirta Empul Temple is well maintained because it is a tourist attraction that is directly managed and monitored by the government and local traditional villages. tourist attraction visited by many tourists, This area is recorded as being in accordance with the concept of protection / preservation which is stipulated in the Cultural Heritage Law
Summary
By the end of December 2019, the world was faced with a virus outbreak known as Covid-19. The World Health Organization (WHO) officially designated Covid-19 as a pandemic. This results in the limitation of all activities carried out by humans because they have to follow the Ministry of Health Circular Number HK.02.01/MENKES/335/2020 concerning the Covid-19 Prevention Health Protocols, such as wearing masks, keeping a distance, wash hands, work, learn and pray from home. In today's new normal era, people are looking for both pleasure and health at the same time. This happens because of limited activities that make everyone stay at home and feel boredom as a result of the Covid-19 pandemic. Candra Negara explained "Wellness Tourism has been developed in Indonesia in 2012 and he assesses that this new life order is the right moment to re-develop the potency of Wellness Tourism in Indonesia." (Ministry of Tourism and Creative Economy, 2020)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
