Socio-Economic Factors Affecting Tourism Travel Decision Making of Indonesians during The New-Normal Era

Abstract

The COVID-19 pandemic has caused a decline in income for several economic sectors, one of which is the tourism sector. In June 2020, the government announced that Indonesia would enter a new normal era as an effort to recover the national economy. In this new normal era, business activities are starting to recover. Tourist attractions have also begun to reopen to the public by implementing health protocols. This study aims to analyze the socio-economic conditions during the new normal era and their impact on decision making for Indonesian people to travel. The data was collected using an online questionnaire survey in March - April 2022. The research was conducted by identifying data on personal attributes, socio-economic factors and organizational-related factors for 367 respondents in Indonesia. The results show that people want to travel during the new normal era. Indonesian tourism has the opportunity to bounce back with high public interest in returning to travel. Most people want to travel with their family. The decision-making to travel is influenced by the destination location, price, and security. Types of tourist attractions that are in great demand and have the potential to be developed are beaches, mountains, and villages