ANALYSIS OF THE TECTONIC, RHYTHMIC AND COLOR STRUCTURES IN SOCIAL SPACES OF SHOPPING MALLS

Abstract

The shopping malls’ visitors main needs are buying goods, visiting establishments or using services. But satisfying these basic needs is impossible in psychologically uncomfortable interior space.A. Rapoport investigated the space comfort dependency on its complexity. In his studies of landscaping, R. S. Ulrich introduces such techniques of creating a comfortable space as dominance and depth. The E. Bacon’s work is dedicated to modern principles of providing comfort in urban planning.The paper analyzes the tools for organizing the shopping malls internal space such as: tectonic structure, rhythmic organization and color schemes. Elements of tectonic structures of malls’ inner spaces are highlighted. We define rhythmic groups in the shopping malls’ social spaces and examine the features of its color schemes. Properly using these tools, one can create a comfortable and high-quality social space for a shopping center, where all visitors’ needs can be effectively satisfied.