Abstract
This article discusses the analysis, made by the analytical and comparative method, of the programming offer of public broadcasters in the implementation of missions in the era of cross-platform broadcasting of radio and television programs. The article contains an analysis of the genre structure of the programs of Telewizja Polska SA, Polish Radio SA and the regional radio stations of the public radio. Identifies the principles of construction of public media programs available on the Polish media market. Describes the components for evaluating the quality of public media through their programming offers. It points to the need to develop a high level of technical and technological content of public media offerings in new content distribution platforms - the Internet, mobile devices.
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