Analysis of the Role of Urban Communication and Theme Publishing in Shaping National Image

Abstract

In March 2023, the Central Committee of the Communist Party of China called for the whole party to conduct an in-depth study of President Xi's ideological theme of socialism with Chinese characteristics in the new era. Up against new trends, the publishing industry is guided by the global consciousness of "focusing on and trend and serving the overall development", and its expression and forms are in constant enrichment, with theme publishing and publications integrating various fields emerging one after another. With the deepening globalization, China's opening to the outside world never stops, for which improving China's international image has been a proposition of the times. From the perspective of theme publishing, this study explores the influence of theme publishing empowered by urban communication on the national image from the perspective of the combination of theme publishing and urban communication. Through content analysis, 89 key theme publications are analyzed with following conclusions. 1. Urban communication affects national image through topic selection planning of theme publications. 2. The discourse system of theme publications intermediately influences topic selection planning related to urban communication on shaping national image.