Analysis of the Relationship Between the Proactive Behavior of the Employees and the Strategic Consequences: An Analytical Study

Abstract


 
 
 
 Purpose: The paper presents a theoretical and applied framework that examines the relationship between employee proactive behavior and its impact on strategic consequences .
 
 Theoretical framework: The end of the twenty-first century witnessed unprecedented, prominent changes in the organization's strategy and management due to frequent changes in the demands imposed on organizations and uncertainty in the work environment. Organizations, markets, work processes, products, and a reconsideration of the traditional view of work performance Given that it is impossible to define in advance all the behaviors necessary to achieve organizational goals There are long-standing and growing concerns about the demanding nature of work in environments There is a need to promote proactive employee behavior to create supportive work environments and to avoid Negative consequences and in order to increase job satisfaction.
 
 Design/methodology/approach: The analytical method was used by distributing (125) questionnaires to the employees of the Presidency of the University of Kufa, and the number of valid questionnaires for statistical analysis was (117), with a response rate of 93.6% of the retrieved questionnaires, and the number of invalid questionnaires was (8) with a rate of 6.4%. The researcher research hypotheses were analyzed using the ready-made software package (Smart PLS) and SPSS v25) and Excel 2016).
 
 Findings: The research reached a conclusion that the employee's proactive behavior variable has an impact on the strategic consequences according to the practical results of this study, and this means that increased interest in the employee's proactive behavior will reflect positively on the strategic consequences.
 
 Research, Practical & Social implications: The study reached a set of conclusions, the most important of which is that the proactive behavior has a direct impact on the strategic consequences of the presidency of the University of Kufa. On this basis, the university should pay more attention to this important aspect, whose results are reflected on the individual and the organization..
 
 
 
 
 
 Originality/value: The main importance of the current research stems from the scarcity of studies that attempted to clarify the relationship between the variables under study, and by relying on the intentional sampling method.