Analysis of the relationship between the definition of the business vision and the impact of effective communication to the staff, as part of the leadership of the microentrepreneurs of Santa Cruz de Juventino Rosas, Guanajuato

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Communication is one of the main competencies that leaders must develop and apply, since with these they can influence the performance of employees, which generates orientation, motivation and persuasion to carry out the activities that allow the achievement of business goals. In the review of the literature, it becomes clear that it is important to identify how the vision is connected with managerial communication and the managerial exercise itself. The purpose of this research work is to carry out an analysis of the relationship between the definition of the business vision and the impact of communication to the staff, as part of the leadership of the micro-entrepreneurs of Santa Cruz de Juventino Rosas, Guanajuato. The quantitative method was applied, through a probabilistic sample, a sample of 510 microentrepreneurs was obtained for study. It is concluded that entrepreneurs with managerial skills and who define the business vision, have leadership skills by assertively communicating the business vision to their employees, which allows them to meet business objectives