ANALYSIS OF THE POTENTIAL FOR WATERMELON PRODUCTION AND MARKETING IN THE STATE OF GOIÁS FROM 2019 TO 2023

Abstract

The state of Goiás stands out in agribusiness, especially in fruit production, due to its growing domestic and foreign markets. Among fruits, watermelon (Citrullus lanatus) stands out, being relevant both economically and socially, generating jobs in several sectors. However, this emerging market lacks policies and techniques as developed as those present in sectors such as soybeans and corn, which highlights the underutilization of the potential of watermelon production in the state. This study aims to evaluate innovations, whether public policies or private initiatives, that can improve the production and marketing of watermelon in Goiás. The research seeks to analyze performance indicators and identify actions that promote efficiency and gains for the local community and producers, considering that watermelon is widely consumed in several sectors, standing out for its nutritional and cultural value. The study methodology follows two stages: a review of the literature on fruit production chains and the agricultural market in Goiás, followed by an analysis of data on competitiveness, consumption trends and opportunities in the watermelon production chain. Based on these results, strategies will be proposed to optimize production, increasing the competitiveness of producers and promoting the sustainable development of the sector. The study will also highlight the main weaknesses and strengths of marketing and production, using variables such as production size, demand, and available technologies.