Analysis of The Motivation of Coffee Farmers in Applying Good Agriculture Practices in Arabic Coffee Commodities in South Tapanuli District

Abstract

The implementation of Good Agriculture Practices in the Arabica coffee plants by the farmers in the South Tapanuli Regency is an effort to solve technical problems to increase the production and competitiveness of these commodities. Therefore, the farmers need to improve their knowledge and skills in optimizing the productivity of the commodity they manage. The objective of this study is to determine the motivation level of the farmers in implementing good agriculture practice, to analyze the factors that influence the motivation of the farmers in implementing good agriculture of coffee in the South Tapanuli Regency. This research is quantitative with analytical descriptive. The basis for selecting the research location was the purposive method. The sample was determined by a purposive sampling method that was following the criteria in this study, namely 60 coffee farmers. The data collection technique was done by filling out questionnaires and in-depth interviews. Data analysis was performed by tabulating quantitative data with scoring results and multiple linear regression analysis. The results obtained in this study show that the level of motivation of farmers in good cultivation of Arabica coffee in South Tapanuli Regency is in the high category (51.66 percent). The factors that influence the level of motivation of coffee farmers in implementing good cultivation of Arabica coffee are age, experience, and nature of innovation. Meanwhile, education, income, and land area have a no-significant effect on the motivation level of the farmers in implementing good cultivation of Arabica coffee.