Analysis of the market structure and development trend of China's mobile game industry

Abstract

In recent years, the rapid development of China's smart phone and mobile network business has laid the foundation for the development of the mobile game industry, and the sales revenue of China's game industry market in 2021 reached 296.513 billion yuan, an increase of 17.826 billion yuan over last year, a year-on-year increase of 6.4%, and a foreign growth of 16.6%. From 2014 to 2020, the average annual compound growth rate of the game industry market size was as high as 40.3%. The high profit margin and low entry threshold of the mobile game industry have also quickly attracted a large number of high-quality Internet companies to lay out the track, and the head Internet companies Tencent and NetEase occupy nearly seventy percent of the market share, and the oligopoly trend is becoming more and more obvious. This paper analyzes the efficiency and future development trend of the market behind the high concentration by studying the current situation, market structure and competition pattern of the game industry, and the results show that China's mobile game market is huge in scale, high concentration, obvious trend of games going overseas, and under the strict policy supervision environment, many giant enterprises have chosen the development strategy of high-quality products to promote the healthy development of the game industry.