Analysis of the market demand of cold chain logistics based on big data research

Abstract

In recent ten years, the demand of China's cold chain logistics market has risen sharply. Accurate analysis and prediction of cold chain logistics market demand is of great significance to optimize industry supply and improve market operation efficiency. Based on statistical data and vehicle operation big data, this paper analyzes the demand scale, demand structure and demand distribution of agricultural cold chain logistics market. Using grey model and multiple linear regression model, this paper selects 8 influencing factor indicators, calculates the correlation between each influencing factor and market demand, and forecasts the market demand of China's agricultural cold chain logistics. The results show that the demand of China's agricultural cold chain logistics market is affected by many factors such as production, consumption, society and industry, especially the output of main fresh agricultural products and the number of refrigerated vehicles have a significant positive impact on the demand of agricultural cold chain logistics market. Under the joint promotion of supply and demand, the demand of China's cold chain logistics market will still maintain a stable growth, the industry has broad development space. It is suggested to make simultaneous efforts from both ends of supply and demand, increase the effective supply of facilities and equipment, promote the connection between supply and demand, optimize the production and supply of fresh agricultural products, improve the cold chain circulation rate of fresh agricultural products such as fruits and vegetables, meet the social consumption demand and better promote the development of cold chain logistics.