Analysis of the main global trends for e-commerce

Abstract

The article provides an overview of the main current trends in the development of e-commerce in the world and analyzes them. These global trends are grouped into three categories: trends in general, the transformation of the e-market audience and its needs, as well as the convenience of online shopping. When had considered the general trends, statistical data, and dynamics of the global development of e-commerce are given, the trends formed under the influence of the COVID-19 pandemic are highlighted? Prospects for the development of online retail in the world and in Ukraine are considered, its statistics and features are studied. The advantages of the introduction of omnichannel trade are analyzed and business recommendations for its effective development are given. The advantages of a niche (specialized) online store and the prospects for the development of this trend are studied. Moreover, the role of marketplaces in the development of e-commerce has been established, as well as the fact that marketplaces have become the fastest growing online sales channel in 2020. The influence of mobile commerce on the development of e-commerce, in general, is analyzed and it is highlighted that mobile phones are becoming the center of new ways of buying. The impact of the use of artificial intelligence for personalization and automation of sales, which significantly improves the user experience, has been studied. The analysis of the transformation of the e-market audience and its needs showed that there was a significant growth of the youth segment and increased support for small and local businesses. The analysis of the convenience of online shopping has identified the following main trends: the use of augmented reality and the benefits of business from this tool. The effect of reducing the time and cost of delivery of goods and payment diversity on the increase in the number of purchases was also studied. It was found that the additional cost of online order delivery is the most common reason for refusing to purchase. Methods for increasing the possibility of payment when buying online are given.