Abstract
Since the late 1980s, the Vietnamese Communist Party (VCP) has made extensive political and economic reforms while rapidly expanding tourism. Known as Doi Moi, the reforms opened up new areas of Vietnam unconnected with the country's wartime past while lessening the VCPs antagonistic stance towards former adversaries. Reforms have also helped broaden Vietnam's identity among younger generations of international tourists who no longer solely associate the country with war. Although the war will always be a part of the country's history, other factors such as Vietnam's food, beaches, and shopping opportunities are larger draws for its fast-growing tourism industry.
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