Abstract
This study aims to examine and analyze the influence of service quality, price, trust, and corporate image on satisfaction and customer loyalty in PT. Pos Indonesia Banjarmasin. Samples were selected by purposive sampling method and after the outlier test conducted on the 128 respondents, 119 respondents who participated in this study were obtained. Next, hypothesis testing using SEM-GeSCA was done. The research result indicates that there are six hypotheses which are significant; namely the influence of service quality on satisfaction, the influence of service quality on customer loyalty, the influence of price on satisfaction, the influence of trust on satisfaction, the influence of corporate image on satisfaction and the influence of satisfaction on customer loyalty. However, there are three hypotheses that are not significant: the influence of price on customer loyalty, the influence of confidence on customer loyalty, and the influence of corporate image on customer loyalty. Article visualizations:
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
