Abstract
The aim of this study is to investigate the decision-making mechanism of reusable mobile phone trading behaviors by using the extended theory of planned behavior. In this study, based on the survey data of 964 residents in Beijing, China and structural equation modeling method, the main factors that affect consumers’ reusable mobile phone trading behavior and their degree of influence were analyzed, followed by discussion on decision-making mechanisms. The findings show that consumers’ behavioral selection has been significantly related to four intrinsic subjective factors and fifteen external objective factors, and the combined effect of the latter ones is nearly triple of that of the former ones. Moreover, the observed variables of environmental awareness, information leakage sensitivity, trading convenience and consumer trading returns are the four most significant factors. The impact of active trading behavior is not significant. However, this may be because that there were no great trading rewards, lack of trading awareness and regulations. Finally, the study put forward relevant policy recommendations for improving the comprehensive management of recycling reusable mobile phones, and provides a theoretical reference for improving the recycling rate of reusable mobile phones.
Highlights
The development of the Internet has accelerated the frequency of mobile phone updates
The questionnaire consists of three parts: (1) the demographic and social attribute information of the respondent, including gender, age, education level, family monthly income, and residential area; (2) the status quo of reusable mobile phone consumers according to different reusable mobile phone processing behavior, which is divided into three categories: shelving at home, trading, discarding; (3) measuring the initial research hypotheses and conceptual model of the project; all measures were reported on a 7-point scale
In order to improve the recycling rate of reusable mobile phones, this study puts forward the structural equation model (SEM) model of Extended Theory of Planned Behavior (ETPB) theory to construct the behavior mechanism of consumer reusable mobile phone trading
Summary
The development of the Internet has accelerated the frequency of mobile phone updates. In 2018, the number of reusable mobile phones in China reached 830 million, nearly three times higher than in 2010 [2]. The mobile phone scraps put new demands on the recycling capacity of urban electronic waste. To this end, the Chinese government has successively promulgated the “Regulations on the Management of the Recycling of Waste Electrical and Electronic Products”, the “Subsidy Standards for Trading of Waste Electrical and Electronic Products”, the “Administrative Measures on the Collection and Use of Waste Electrical and Electronic Products Processing Funds” and other laws and regulations. The trading behavior is guided by policy [3,4] Such measures have not fundamentally changed the difficulty of recycling reusable mobile phones in China. Until March 2016, mobile phones were classified into the latest Waste
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
