Abstract
The purpose of this research are to know the price strategies of competitive advantaes that is adopted at the Sekolah Alam Purwakarta and how Sekolah Alam Purwakarta presents products differentiation in provding education that is conceptualized according to student needs. The approach of this research uses a qualitative approach. Which is a descriptive study and tends to use analysis with an inductive approach. The competitive advantage strategies applied for educational institutions through the Sekolah Alam Purwakarta pricing strategy involves various parties from Yasasan, Schools, and Parents, and has a pricing policy that is in accordance with government policy, a pricing channel that involves committees as parents' representatives , a clear factor so that price changes can be accounted for, as well as obstacles that have a solution. The second adventage are presenting product differentiation in the form of typical programs. That are morning activity, outbond, home visit, bussines day, fun advanture (camping/ tracking), farming, cooking spesial events, experiments, aquaplays, educational visits, lunches, midday prayers, suttle using companion teacher, trash bank, interships, and backpackers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
