Analysis of the Impact of Moral Education in Colleges and Universities Based on Short Video Technology

Abstract

As the development of my country’s mobile Internet continues to advance in depth, its related industries have also continued to rise and especially, the short video industry has ushered in a period of rapid development. In the past, the research on short videos mostly started from the perspectives of communication, sociology, culture, etc., mainly based on the discussion of the content and communication characteristics of Douyin short videos and analyzed the origins behind its rapid development. The relevant research on moral education in colleges and universities is relatively weak. Based on the relevant sample data collected from questionnaires and interviews, this paper focuses on analyzing the impact of short videos on moral education in colleges and universities from the perspective of pedagogy. The rapid popularization and wide application of short video applications have had a huge impact on the study habits and living habits of college students. College students’ moral education educators must make good use of the short video application as a carrier, create new ideas for work, and enhance the attractiveness and influence of moral education work.