Analysis of the impact of human resources employees’ perceptions on the process of digital transformation

Abstract

PurposeEmployees’ perceptions of digital transformation (DT) affect digital technology adoption and utilization. These attitudes, such as digital preparation or acceptance of digitization, are linked to personal and organisational resources. The goal is to assess employees’ impressions of (1) DT in general and (2) the organization’s DT efforts, focusing on how these efforts affect their field of activity and (3) their DT expectations.Design/methodology/approachUsing the Unified Theory of Acceptance and Use Technology (UTAUT), a model was built and examined from three perspectives: demographic characteristics, employee views of DT and organisational activities in DT. We used semi-structured interviews with ten international HR employees to validate the model.FindingsBecause the IT company we studied has several digital technologies, global HR departments, and varied organisational contexts, we started with “purposive sampling”. The principal findings offer the model an extensive understanding of how demographic characteristics, employees’ views of digital transformation (DT), and organisational DT activities affect digital technology uptake and use expectations.Originality/valueThis research may help companies plan for HR department digital technology installation and use. The approach can enable further research on digital technology uptake in businesses and practical ways to meet employee expectations.