Analysis of the Impact of Financial Knowledge, Financial Attitudes and Personality on Financial Management Behaviors in Creative Industries

Abstract

The creative industry in Indonesia currently has a positive contribution to the economy in Indonesia and is one of the driving forces for economic growth in Indonesia. The problem that often occurs in creative industries is their financial management behavior which is related to the lack of financial knowledge, financial attitudes and personality of creative industry players. The purpose of this study was to analyze the Financial Management Behavior of creative industry players in Malang Raya by relating the problems of financial knowledge, financial attitudes, and personality of the creative industry players. This type of research is descriptive quantitative with research subjects are creative industry players in Malang Raya with a sample of 60 creative industries. The method of data collection was done by interviewing, distributing questionnaires and documentation. Data analysis in this study was carried out with the help of Smart PLS3 software by testing the outer model and inner model, after tabulating the data with the Excell software. The results of this study indicate that the financial management behavior of creative industry players in Malang Raya is quite good, only in the preparation of financial reports there are still many who have not done it. Meanwhile, financial knowledge, financial attitudes, and personality of creative industry players in Malang Raya are good. Other results of this study indicate that the financial attitudes and personality of creative industry players in Malang Raya have a significant positive influence on their financial management behavior. Meanwhile, the financial knowledge of creative industry players in Malang Raya does not have a significant influence on their financial management behavior. The variable that most dominantly influences the financial management behavior in creative industry players in Malang Raya is the personality variable of the creative industry players. These results indicate that the personality aspect is the dominant factor affecting the success of creative industry players in their financial management behavior.