Abstract
According to the Report of the 20th National Congress of the Communist Party of China, it is necessary to get comprehensive nutrition from various good shows, strengthen supervision, ensure quality, and continuously supply excellent cultural products, so as to fully meet the new needs of the people pursuing a better life. In order to explore one of the most popular cultural products at present, that is, the positive psychological impact of network entertainment shows on the audience, this paper focuses on the positive psychological reaction of the audience watching the phenomenal network entertainment show named I CAN I BB through in-depth interviews. After exploring the positive emotional experience, positive emotional identity, and positive behavior construction of the audience up against the meaningful entertainment media, this paper concludes that network entertainment shows can enhance the audience’s positive experience, reshape their positive attitudes, and construct their positive behaviors.
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