Analysis of the formation of enterprise development strategy and its competitive positions

Abstract

The purpose of the study in the article is to consider new approaches to the formation of an enterprise development strategy (using the example of furniture production in the Pavlodar region). In particular, the purpose of the study is to assess the competitive position of the enterprise, based on the use of the method of expert assessments, taking into account the spatial model (Space Model) and factors of the internal and external environment. Approaches to the formation of an enterprise development strategy include determining the methods for formulating a strategy and the results of their application. When obtaining the initial data, the study used the method of expert assessments, including quantitative and qualitative research methods based on a questionnaire. The initial data was collected using a survey composed of preapproved questions using a six-point scale, the SPACE model was used, which allows determining the most optimal type of development strategy for the enterprise, taking into account the parameters of the external environment and the state of the internal environment. The authors also propose the following strategies for intensive growth: the first is a strategy for expanding the boundaries of the market; the second is a deep market penetration strategy.