Abstract
In recent years, the arrival of the era of full registration system in the securities market has ushered in a new gospel for the financing of enterprises. Along with this, there are many problems that need to be solved. On this basis, this study starts from the perspective of both the securities companies and the enterprises at the same time, by comparing the macro data, industry data, and combining the representative securities companies the latest policies and hot topic cases to start the elaboration. Based on the evaluations, it explains the irrationality of the current business as well as services of the securities companies and the risks that need to be paid attention to under the new policy and the limitations and shortcomings of the firms themselves. Innovatively framed the thinking framework of the dialogue between specific investment and financing parties, providing new ideas for solving the problem of financing difficulties.
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