Analysis of the Development Characteristics of New Employment Forms in China under the Background of Digital Economy

Abstract

With the development of the digital economy (DE), a large number of new economies, new models and new business types characterized by "Internet+" have been born, and the scale of the employment field of the DE has been expanding. New forms of flexible employment, such as live video with goods, we media videos, online consultants and copywriters, have emerged. The DE and the new forms of business and employment, such as platform economy, part-time industry economy and sharing economy, are developing vigorously. Under the DE, the competition environment faced by enterprises is increasingly fierce, and the market demand presents the trend of personalized and diversified. In the society, the demand for high-skilled talents surges, and more high-skilled jobs are created, accompanied by better wages and more comfortable employment environment, thus improving the quality of employment for some people. Based on this, this paper studies the development characteristics of China's new employment forms under the background of DE.