Abstract
The object of research is the e-commerce market. The development of e-commerce allows to carry out business activities on a global scale, to offer enterprises goods and services regardless of spatial and temporal constraints, to reduce the costs of conducting and maintaining operations. This, respectively, allows to reduce prices and get a leading position in the global market. One of the problem areas is identification of those trends that have developed in foreign markets, which of this at the moment is in Ukraine. And, accordingly, what kind of experience can be adopted by them in order to more actively introduce the sphere of electronic commerce in all areas of economic activity. The analysis of the approaches to the definition of the concept of «electronic commerce» is carried out, the state of legislative regulation of the e-commerce sphere is determined at both the global and national levels. It is determined that, based on the interaction of business entities in the Internet environment, various types of e-commerce can be distinguished, the main participants of which are consumers, business and government. Statistical analysis of the development of e-commerce in the world has proved that today this area is rapidly increasing its volumes. The world leaders, of course, are the countries that have the highest level of implementation of information technologies in all areas of activity, however, Ukraine has become Europe’s leader in the development of e-commerce. It is proved that Ukraine has the potential to expand the influence of e-commerce companies. Since the Internet is still not used by 35 % of the population, and a large number of users prefer foreign services due to distrust of national enterprises and an imperfect legislative base. In addition, Ukrainian companies are mainly based on the principles of the «business-to-consumer» model, which, accordingly, enables other enterprises to occupy those market segments in which services are not offered at all through e-commerce services.
Highlights
One of the most significant changes that the business world is experiencing now is the progressive development and implementation of e-commerce
It is determined that today this area is determined in two directions: as the imple mentation of only trading activities on the Internet, or as the transfer of all business areas to online mode
At the global level, a number of normative acts of the Organization for Economic Coope ration and Development, the United Nations, and others are devoted to this issue
Summary
One of the most significant changes that the business world is experiencing now is the progressive development and implementation of e-commerce. With the rapid de velopment of web and Internet technologies, e-commerce is increasing its volume on a global scale and is being formed as a separate sector of the economy. More and more enterprises in various countries around the world are introducing e-commerce tools into their operations, which allow them to attract new customers and, increase profits. The developed regulations, respectively, define the concept, constituents, subjects of e-commerce, the legal framework for activities in this field, etc. Ukraine is not an exception, as well, it pays enough attention to the development of the regulatory framework governing e-commerce activities
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