Abstract
With the continuous development and popularization of new media, the management system of ideological and political education in colleges and universities is also facing major changes. The emergence of new media has triggered a complete change in the concept, method, and content of ideological and political education in colleges and universities, which has brought far-reaching influence to the management system. Traditional ideological and political education can no longer meet the needs of contemporary college students and there are also a series of challenges and problems. Therefore, the importance of new media to the construction of ideological and political education management systems in colleges and universities must be realized to actively respond to related challenges. Only by making full use of the advantages of new media and formulating corresponding management strategies and measures can the organic integration of ideological and political education management systems be achieved to improve the quality and effect of ideological and political education.
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