Abstract
Like the Chinese nation, China's national traditional sports culture has a long history and is a treasure of Chinese national culture, reflecting the life, customs, wisdom, and pursuit of the people of all ethnic groups in China. The dissemination of national traditional sports culture is not only a necessary method for our country's cultural export but also a necessary means to maintain the diversity of world sports culture. However, there are still serious deficiencies in the dissemination of national traditional sports culture in our country, and some traditional national sports cultures are not even known to the public. Starting from the two communication methods of sports events and network communication, this paper studies the three mature national traditional sports cultures of martial arts (Wushu), Go, and Chinese chess and proposes a quantitative method for communication methods and communication effects. We further analyze the role of national traditional sports culture in cultural communication.
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