Abstract
Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness. However, a pervasive concern has arisen in society that many recent graduates in brand design and visual design cannot immediately meet the demands of the design industry. Despite attempts by scholars to reform courses and teaching philosophies, there are still significant shortcomings and gaps. Therefore, based on market orientation and supply-demand concepts, this study collected in-depth recruitment demands for brand design from 74 companies and conducted systematic summarization and analysis. It synthesized a demand model consisting of three major modules and 55 content points required by companies for brand design students. Based on these demands, adjustments and plans were made to the curriculum content, aiming to construct a teaching system that not only meets market demands but also enhances students’ comprehensive qualities. The goal is to cultivate more outstanding talents capable of quickly adapting to and excelling in brand design work.
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