Analysis of the advantages and disadvantages of physical store operation under the international business management market

Abstract

With the development of global economic integration, the scale of the international business management market continues to expand, which provides new opportunities for the development of Chinese enterprises, but also brings many new challenges. At the same time, with the rapid development of network technology, the business model of enterprises has also undergone great changes, and enterprises must adapt to new development trends and improve their competitiveness. In the long process of development, physical stores have accumulated some advantages, which cannot be replaced by the network economy, but at the same time, there have been some problems in the way it operates, affecting its development. This paper analyzes the advantages and disadvantages of physical stores in the international business management market, and discusses their development trends and strategies.