Abstract

Purpose – The purpose of this paper is to sort out the construction of environmental social responsibility at home and abroad, analyze the logical relationship between the construction of environmental social responsibility and the sustainable development of the golf industry, and come to the conclusion that we should speed up the construction of environmental social responsibility of enterprises and form a green health industry chain with a full life cycle.
 Design/Methodology/Approach – Based the on the SWOT analysis method, based on the internal and external environment and conditions, draws a series of corresponding conclusions or strategies through investigation, research, arrangement and combination of various main inner strengths, weaknesses, external opportunities and threats closely related to the research object.
 Findings – This paper studies, Through SWOT analysis, the strategic measures for the sustainable development of Chinese golf from the perspective of environmental and social responsibility are obtained.
 Research Implications – In the management of this paper, This study makes China’s golf industry consider environmental and social benefits and realize the synergy and unity of economic, environmental, and social benefits.
 China’s golf industry’s sustainable development direction and innovation path have certain practical significance.

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