Analysis of Sustainability Business Media from Hyperlocal and Entrepreneurial Journalism Perspectives: a Case Study of DI'S Way Daily

Ambang Priyonggo,Freddy Mutiara

doi:10.24123/jeb.v1i2.2967

Abstract

In general, it is concurred that the print media industry is an industry category that is currently sunset with its product life cycle is decreasing. Moreover, the Covid-19 pandemic condition since March 2020 in Indonesia has forced media businesses to suffer even more. However, on Saturday, July 4, 2020, Surabaya city has a new daily media published, namely “DI's Way Daily”. The figure behind it is Dahlan Iskan, a media figure known as the pioneer of Jawa Pos Daily. DI's Way brings several differentiating attributes to its product. With a simple case study method, this paper aims to examine the resilience of this daily from the perspective of hyperlocal content production strategy (hyperlocality) and entrepreneurial journalism. A local content strategy is insufficient to make the media business sustainable as it needs to be accompanied by entrepreneurial journalism.

Highlights

The corona virus disease (Covid-19) pandemic has begun since the end of 2019
Surya Citra Media Tbk. (SCMA) issuer as one of the media industry players that have felt the impact of the Covid-19 pandemic (Hikma 2020)
RESEARCH METHODS This research uses a simple case study method with a descriptive qualitative approach that seeks to describe how the strategy and differentiation that DI's Way has tried to use from the perspective of hyperlocal content production strategy and entrepreneurial journalism

Summary

Introduction

The corona virus disease (Covid-19) pandemic has begun since the end of 2019. The Covid-19 pandemic that shocked the world does affect health and the economic and business sectors, including in Indonesia. The Central Agency of Statistics (BPS) noted that the Indonesian economy in the first quarter of 2020 grew 2.97 percent. This figure is slowing down compared to the first quarter of 2019, which was 5.07 percent. The slowdown in economic growth has clearly made an impact on the mass media business. (SCMA) issuer as one of the media industry players that have felt the impact of the Covid-19 pandemic (Hikma 2020). Referring to the SCMA financial statements in the first quarter of 2020, the company has pocketed a revenue

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Conclusion