Abstract
This article compares and contrasts the post-IPO experiences of two of India's most prominent software businesses, Nykaa and Paytm. Both companies made grand entrances to the stock market under tremendous anticipation in India's technology sector. However, their subsequent trajectories couldn't have been more dissimilar. Nykaa is a well-known online beauty shop, and its stock price has been rising recently. This is due in large part to the company's famous brand, growing customer base, and increasing presence in the Indian beauty market. In contrast, digital payments provider Paytm's share price has dropped significantly since its IPO. Possible reasons include pessimism regarding its profitability, intense competition among fintech firms, and the overall decline in IT stock values. This report sheds light on the key success factors for recently listed companies in the Indian market. It highlights the need of not only riding the boom of a particular industry, but also of having strong foundations and a long-term plan. Keywords: IPO, Nykaa, Paytm, Share Price Performance, Indian Tech Sector
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