Abstract
Because of the different influencing factors, the defective market of regional brand would be contrary to Akerlof adverse selection model, it will still exist. Therefore, this paper establishes the consumer incentive model and local government regulation model. Models shows: Defective market will gradually revert to genuine market by raising prices, improving product information penetration, increasing penalties and reducing inspection costs. Using the adulteration scandal about Wuchang "rice flower" as a case sample enhances the credibility of theoretical research findings.
Full Text
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call