Analysis of PSS Design Development Models in Turkey

Abstract

The article aim is observing and framing I-am associates’ process model as an example of in the context of Turkey while comparing it with the existing models. Product Service System (PSS) design is a new field in Turkey and best example to observe PSS development in there is I-am Associates because it is a local company, created and developed in here and when we looked their existing work so far. Because of this article specifically focused on PSS design development models, first ones that come up in the literature should have been analysed. For better understanding how companies developed their ideas, work, as a flexible method semi-structured interview has been made with the selected company. Questions was generalised for not to frame their answers. Two founder of the company briefly explained how their process works and in which phases they are going deeper. The research identified that the PSS design process reported by literature is not representative, lacking on some sub-phases. Seven models had been analysed and seven common phases identified with 18 total sub-phases for creating a process model for the selected company. Those findings helped to frame basic steps in the process.