Analysis of Potential Demand in the Market of Organic Milk and Dairy Products

Abstract

The relevance of the study is predetermined by the global trend in the spread of organic food production and the changing preferences of the population in favor of a healthy diet. The purpose of the study is to determine the potential financial capabilities of households in the Russian Federation for the formation of a sustainable demand for organic products and to study this issue in more detail in relation to the market of milk and dairy products in St. Petersburg. The study is based on the economic and statistical analysis of data from Rosstat and Petrostat, as well as the results of processing the materials of a questionnaire survey of residents of St. Petersburg in January–February 2021. In accordance with the objectives of the study, the trends of changes in monetary income and expenses for the purchase of food, taking into account the number of children in families, were identified in the Russian Federation as a whole. At the same time, there is a low level of availability of traditional dairy and other food products for families with 2 or more children under 16, which indicates a low potential demand for organic products. It was determined that the offer of organic food products in the food market of the country and St. Petersburg does not differ in diversity, as confirmed by the survey data.