Abstract
The tourist village of Gambung Mekarsari is one of ten tourist villages established by the Bandung Regency government in 2016. This village has a lot of tourism potential, one of them is the Sahyang Bodas camping ground area managed by the community. Community-based tourism have been the driving force of tourism development in the region for years. However, it has not yet been optimally developed. This study aims to analyze the potential of tourist attractions in the area and find solutions to problems that can later be used as references to determine strategies for developing potential and tourist attractions at the Sahyang Bodas camping ground, Gambung Village, Mekarsari. The components that will be analyzed are related to the 4A tourism components, including Attraction, Accommodation, Accessibility, and Ancillary. This study uses a qualitative approach and SWOT analysis with data collection carried out through Focus Group Discussions, direct observations in the field, and in-depth interviews. Based on the review and analysis carried out regarding the potential and problems in the field, the results obtained that the potential attraction in the camping ground area of Gambung Mekarsari Village has enormous potential to be developed.
Highlights
Tourism has long been one of the leading sectors to generate foreign exchange for development in an area
"Tourism is a human activity in traveling outside the area where they live without the aim of earning a living." (UNWTO, 2013) and "is one of the sectors driving the economy that needs to be given more attention in order to develop properly" (OECD & Development, 2019)
Triangulation is a technique used to analyze the results of research designs with various methods. This analytical method is used to obtain an overview of the potential for attractiveness in the Sahyang Bodas Camping Ground area, Gambung Village, Mekarsari
Summary
Tourism has long been one of the leading sectors to generate foreign exchange for development in an area. "Tourism is a human activity in traveling outside the area where they live without the aim of earning a living." (UNWTO, 2013) and "is one of the sectors driving the economy that needs to be given more attention in order to develop properly" (OECD & Development, 2019). A tourist village is a rural area with special characteristics to become a destination or tourist destination (Kloczko-Gajewska, 2014). Communities in this Area have traditions and cultures that are relatively original and have unique characteristics that characterize the area, such as typical food, community culture, agricultural systems, and social systems in tourist village areas. The authenticity of the landscape and the environment that is still maintained is one of the essential factors in the destination area (Setokoe & Ramukumba, 2020)
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