Analysis of O2O E-commerce Models - Taking Meituan and Ubereats as Examples

Abstract

With the advent of the commercial Internet came the birth of the e-commerce industry, and with the proliferation of mobile Internet came the rise of O2O e-commerce. Emerging and quickly entering a phase of vicious competition in terms of subsidies is China's O2O local lifestyle service industry. This thesis takes the O2O e-commerce model of the local life service industry as its research object, uses the revised O2O value system model to analyze the Meituan O2O e-commerce model in depth, and compares it to Ubereats, a typical representative of the C2C business model, in order to identify the problems and put forward corresponding development suggestions, using the basic theories of marketing management, management, and e-commerce. Meituan's success can be attributed in large part to the company's innovative business model, which has given the company a leg up in the market and contributed to the company's distinctive core competitiveness. This paper's findings have important implications for the evolution of the e-commerce sector in the Internet age, the development of new business models for corporations, and the modernization of entire industries.