Abstract
In general, this study examines the sustainability of business and tourism with the topic of study is to build a model of tourism-based community empowerment in Sari Ringgung Beach, Tegal Mas Island, Bandar Lampung. More specifically, this study aims to analyze the Governance of Natural Resources, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment. The population of this study is traders in Sari Ringgung Beach, Tegal Mas Island with a total sample of 65 traders. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The research output is expected to be able to publish articles in international journals. The sampling method uses the saturated sample method. Data collection methods using survey methods with research instruments is a questionnaire. The results showed that Natural Resource Governance had a significant positive effect on Community Based Tourism Empowerment. Keywords : Governance, Quality, Satisfaction, E-WOM, Empowerment DOI: 10.7176/JMCR/69-05 Publication date: July 31 st 2020
Highlights
The Bandar Lampung city government is developing the tourism potential of the beach, including Sari Ringgung Beach - Tegal Mas Island, which is starting to be crowded with visitors located on Way Ratay 14 in the village of Sidodadi, Teluk Pandan, Pesawaran Regency
The contribution of this study examines the sustainability of business and tourism with the topic of study is to build a model of tourism-based community empowerment in Sari Ringgung Beach - Tegal Mas Island, Bandar Lampung
With saturated sample techniques (Bungin, 2001 and Sugiyono, 2010) researchers distributed questionnaires to all traders who sold at Sari Ringgung Beach, Tegal Mas Island, as many as 65 traders, who were all members of the population
Summary
The Bandar Lampung city government is developing the tourism potential of the beach, including Sari Ringgung Beach - Tegal Mas Island, which is starting to be crowded with visitors located on Way Ratay 14 in the village of Sidodadi, Teluk Pandan, Pesawaran Regency. Sari Ringgung Beach - Tegal Mas Island was inaugurated in 2014, undergoing renovation and development to date, including entrance fees, parking fees. Attractions in Sari Ringgung Beach, Tegal Mas Island are Floating Mosque, Timbul Sand, Snorkeling Spot, Swimming and Playing Spot, Pondok and Gazebo. After the management was carried out, the people around the coast were moved to take part, the people initially unemployed have jobs, for example opening a food stall selling drinks, souvenirs, parking attendants, boat builders and so on, so as to improve the standard of living of the community
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