Integgration of the Structural Equation Model Partial Least Square (SEM-PLS) and ANFIS neuro-fuzzy approach for creating a local wisdom-based tourism development model, case study of the Prabu Siliwangi tourist attraction, West Java, Indonesia

Abstract

<p>Tourism has become one of the most important economic sectors in Indonesia. Indonesia, with its natural wealth, culture, and historical heritage, has attracted the attention of tourists from various parts of the world. One of the provinces that has great potential for tourism development is West Java. The purpose of the research is to formulate a tourism development model based on local wisdom in the tourism location of Prabu Siliwangi. The analysis method used in this research is the use of Structural Equation Model Partial Least Square (SEM-PLS) and ANFIS neuro-fuzzy analysis. Composite reliability above 0.7 GoF value of 0.725 means that the model is very good (has a high ability) in explaining empirical data. The accuracy of the model produced is 97.1% which shows that the input data in the model can represent the real data in the field.</p>